Uber Brings Ice Cream On-Demand in 33 Cities

Car service company Uber is bringing back its one-day on-demand ice cream truck promotion again this year, but this time they've expanded the offer to 33 cities around the world. This time, the ice cream offer is in 22 North American cities (from seven), nine cities in Europe, and three in the Asia Pacific. According to the company's blog, the drill is the same as last year's: You download the app, press the ice cream button, and if a truck is available, you and four to six friends will get a bunch of frozen treats and Uber swag within minutes. US cities include Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Houston, Indianapolis, Los Angeles, Miami, Minneapolis, NYC, Philadelphia, Phoenix, Portland, Sacramento, San Diego, San Francisco, Seattle, and Washington DC.

Again, Uber has partnered up with local ice cream trucks to make this all happen. So if you're in Philly expect Mister Softee; if you're in London, your treats might be from either Mr. Whippy Ice Cream or 99 Flakes, etc. The promo runs tomorrow, July 19, from 11 a.m. to 5 p.m local time.

In the US, the ice cream delivery service will run you anywhere from $10 to $36, depending on the city, with the higher amounts appearing to serve larger groups of people. The price varies by currency in Europe, check out the Uber blog for the full list of prices. Trucks are limited, so it might "take a few tries" before you finally hook one. But hopefully it will actually happen for everyone, unlike last year. Here's a promo video:

Video: Uber Ice Cream Goes Global

· Uber On-Demand Ice Cream Day [Official]
· All Uber Coverage on Eater [-E-]