The familiar orange logo for Hooters, America's most iconic breastaurant, is getting a makeover for its 30th birthday. The new logo, unveiled today, is still an owl named "Hootie" with, uh, very large eyes, but the new version is a modernized and more streamlined bird more in line with Hooters' ongoing attempts to create a sleeker brand. [USA Today]
Filed under:
Hooters Wire
If you buy something from an Eater link, Vox Media may earn a commission. See our ethics policy.
