Southern lifestyle magazine with delicious covers Garden & Gun has just announced it will create a brand new festival in Charleston, SC called Jubilee. The event will take place over the weekend of December 6-8, 2013. Garden & Gun has partnered with the Charleston Area Convention & Visitors Bureau to produce the event.
Along with plenty of food, shopping, and workshops with local artisans, the festival boasts some pretty big names. Eater had a chance to speak with Southern Foodways Alliance head John T. Edge about the event, for which he serves on the advisory committee. He explained that Jubilee will be an opportunity "to see the magazine brought to life" giving both contributors (Edge is a columnist) and readers the chance to "interact with the people who populate the magazine." Edge also noted that while many food festivals these days focus on competition, Jubilee "is an exposition ? a chance to showcase what the South looks like right now."
Others also involved with Jubilee so far include chef Mike Lata (Fig, The Ordinary), chef Sarah O'Kelley (The Glass Onion), and Eater Young Gun Brooks Reitz (Jack Rudy Cocktail Co.).
Highlights of the festival will be a marketplace of artisanal Southern food products and a finale pig roast with pit master Rodney Scott and hosted by Edge. Of the roast, Edge said: "A barbecue pit master is as intellectually dedicated to his craft and engaged in his craft as a white tablecloth chef is. To mark the end of the event with a whole hog barbecue is a sign of maturing American food culture wherein barbecue isn't the ancillary piece." Below, the press release:
GARDEN & GUN ANNOUNCES THE LAUNCH OF JUBILEE:
A MADE IN THE SOUTH WEEKEND THAT IS PART CELEBRATION AND PART FESTIVAL
As a continuation of its commitment to celebrating the best of Southern culture, Garden & Gun, along with the Charleston Area Convention & Visitors Bureau (CACVB), has announced the creation of Jubilee, a festival and marketplace held Dec 6–8, 2013 in Charleston, South Carolina. Visit: gardenandgun.com/jubilee
This Made in the South weekend will be a lively mix of sporting, shopping, food, music, and art, as well as special dinners and live entertainment on the grounds of the historic state park Charles Towne Landing.
G&G's Vice President and Brand Development Director Jessica Derrick developed Jubilee:
"This is the perfect way to extend the success we have seen from the Made in the South Awards franchise in the magazine. Jubilee takes it a step further by creating the ultimate expression of Garden & Gun. We want the men and women who read our magazine to pack up their bags, head to Charleston, and join us for this amazing weekend and gathering," Derrick says.
Confirmed participants thus far include: Billy Reid, Laura Vinroot Poole, Mark Sage, chef Mike Lata, John T. Edge, Natalie Chanin, Jon Carloftis, Ben Moïse, Stitch Design Co., Brooks Reitz, Paradigm Talent Agency, chef Sarah O'Kelley, Junior Brown, Hable Construction, Wall Candy, Billy Ray Sims, Hob Nob Entertaining, Charleston Beer Exchange, Peter Nappi, Magar Hatworks, Leica and outfitter John Burrell
Among the many features of the weekend:
· The Made in the South Marketplace featuring goods for sale from Southern tastemakers
· Meet the Makers Trunk Show offering both men's and women's apparel and sporting gear from leading Southern designers
· The Ultimate Oyster Roast as well as a Pit Master's Pig Roast
· The BoBo Intriguing Objects antiques tent from design guru Mark Sage and his team
· The Southern Pantry food tent filled with purveyors and their small-batch, big-batch, and hard-to-find food and drink items
· A Garden & Gun Club exclusive dinner and show featuring James Beard Award–winning chef Mike Lata, who will prepare a one-of-a-kind food/drink experience followed up by music from the legendary Junior Brown
Garden & Gun has partnered with the Charleston Area Convention & Visitors Bureau for the festivities. Helen Hill, Executive Director of CACVB says, "With more than three centuries of well-preserved history on display at every turn, Charleston is one of North America's most architecturally significant and culturally vibrant destinations. While Charleston exists as an arbiter of style and design, the entire region is truly a preservationist's muse that invites and inspires visitors from around the world. We are delighted to host Jubilee and combine Charleston's heritage with the Garden & Gun lifestyle." gardenandgun.com/jubilee
Tickets for Jubilee on sale July 15. For more information on Jubilee as well as travel packages and special perks for the weekend, visit: gardenandgun.com/jubilee.