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Origin Stories

chuckelogo150a.jpgThe Atlantic takes an in-depth look at the origin story behind pizza joint/kid's arcade/mechanical animal stable Chuck E. Cheese's. Among the fun fact gleaned: The chain was founded by Nolan Bushnell (the same guy who founded Atari); its original name was Rick Rat's Pizza; and Bushnell got the inspiration for the animatronic entertainment from Disneyland. [Atlantic]