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Everyone's a Critic

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yelp-wanted-small.jpgA new study suggests that people who write fake negative reviews on online sites might not just be trollin'. In actuality, many authors of unhappy reviews are actually devoted customers of the restaurants and shops in question. Citing the idea that "your best friends are your worst critics," researchers concluded that many customers sharing negative experiences consider themselves "self-appointed brand managers" who just need to vent. [Bits/NYT]

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