"In a perfect world, restaurant critics would never be recognized and we'd get the same treatment as any other customer. In this world, that's not always the case, but by reserving under another name we can at least keep the element of surprise on our side." — New York Times critic Pete Wells shows his appreciation for the pseudonym. [NYT]
Building a successful co-op should also be "rooted in justice, equity, and a holistic view of the world"