Some of Paula Deen's endorsement deals may be sinking, but at least one thing's up for the beleaguered food personality: cookbook sales. Her upcoming cookbook Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up (co-authored by New York Times Dining columnist Melissa Clark) has hit number one on Amazon.com's best sellers list, even though the book doesn't officially hit shelves until October 15.
In early 2012, Deen switched from longtime publisher Simon & Schuster to Ballantine Books; New Testament is the first Deen book published by the Random House imprint. Deen and Clark's 2011 Southern Cooking Bible, meanwhile, currently sits on the Amazon best sellers list at #15, and according to the AP, "several other Deen books were out of stock" as of this morning.
Clark has worked with the Deen family for a while, having co-written or worked on a bunch of books including: The Lady & Sons, Too! (2001), The Deen Bros. Cookbook (2007), The Deen Bros. Take It Easy (2007), The Deen Bros. Y'all Come Eat (2008), Paula Deen's The Deen Family Cookbook (2009) The Deen Bros. Get Fired Up (2011), and Bobby Deen's From Mama's Table to Mine: Everybody's Favorite Comfort Foods (2013). Clark's Twitter account has been completely silent about the ongoing Paula Deen scandal.
Although several endorsement deals have fallen through for Deen in recent days — including Target, Walmart, Home Depot, Novo Nordisk, and Smithfield Foods — support continues from many companies that connect Deen directly with fans. Deen is still scheduled to make appearances with the Metropolitan Cooking & Entertaining Show, and Alice Travel recently announced plans to add additional Deen cruises in 2014.
Not content to let their dollars do the talking, Deen fans have also taken to Amazon's review section to voice their support. Writes one reviewer: "I don't need the cookbook either...but you know what - I want to show these IDIOTS at all the places that dropped her that she has SUPPORT!" Five stars.
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