The first of Paula Deen's endorsement deals has toppled due to the fallout of her racist deposition scandal. Smithfield Foods is cutting ties with Deen. Keira Lombardo, Vice President of Investor Relations and Corporate Communications, tells Eater via email:
"Smithfield condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen. Smithfield is determined to be an ethical food industry leader and it is important that our values and those of our spokespeople are properly aligned."
Smithfield Foods is $7.1 billion food company, as valued during a merger last month with Shuanghui International. According to their press materials, Smithfield is "the world's largest pork processor and hog producer." Deen had worked with Smithfield since September of 2006.