Everyone has their own beer these days: Joël Robuchon has one, Ferran Adrià has one, Rick Bayless has one, and soon, Copenhagen's Nordic Food Lab will have one. According to the Wall Street Journal, Carlsberg will join forces with the Noma-affiliated Food Lab to produce up to three custom brews for their high-end Jacobsen brand. Experimentations begin in June.
They're aiming for three types of beer, and Jacobsen's master brewer tells the WSJ he imagines "a Baltic Porter produced with seaweed." The Nordic Food Lab is known for playing with things like yeast and miso and grasshoppers and cockroaches, so really anything could come out of this partnership.
The goal of the partnership is to "more aggressively insert beer into the fine dining experience." It's unclear whether the beers will be served at Noma, but a Carlsberg rep says "it's surely [our] dream that those beers will end up being served at Noma as a beer menu." Partnering with their Food Lab is probably a good first step?