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The Quotable Batali

mario150.jpgChef Mario Batali (among others) discussed how "a restaurant menu is like a website" at the New York Ideas Festival: "You have to stay on it...It's not like, 'Oh, there I am. I'm done. Now I can just cruise and let the restaurant go...what would be intuitive shortcuts are obviously the bad ideas. And a lot of people have squandered that opportunity by just going for fast money." [Atlantic]

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