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Yelp Wanted

yelp-wanted-small.jpgThe New Yorker offers a critical perspective on Yelp, examining it in context of the book The Lonely Crowd, David Riesman's 1950 landmark sociological examination of the American middle class: "Yet, the biggest problem with Yelp is not that it's a popularity contest. It's not even that it's an exploitable popularity contest ... Rather, it's the fact that Yelp makes money by selling ads and prime placements to the very businesses it lists under ostensibly neutral third-party review." [New Yorker]

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