clock menu more-arrow no yes

Filed under:

Brazilian Chain Lets Confident Women Dine for Free

Here's a video created by Rio-based ad agency Artplan showing pasta-serving Brazilian fast food restaurant Spoleto's "Beautiful Women Don't Pay" promotion/gimmick/stunt for International Women's Day. According to Fast Company, the chain "attempted to raise women's self-esteem" with a plan that "splits the difference between Nathan Fielder's half-baked marketing gimmicks and Dove's controversial 'Real Beauty' campaigns." The promotion allowed women to dine for free, but only if they considered themselves beautiful. While sales for that day increased 35 percent, only 500 of the women wanted to eat some pasta that day thought they were beautiful, which seems like a low number? Anyway, the video:

Video: Beautiful Women Don't Pay

· Brazilian restaurant lets women who feel beautiful dine for free [Fast Company]
· All Pasta Coverage on Eater [-E-]

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day