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McDonald's to Combat Low Salad Sales with Burger Ads

Photo: dave_mcmt/Flickr
Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.

Consumers are not loving the salads at McDonald's. According to Bloomberg, the fast food giant's newish CEO Don Thompson reported at an investor meeting yesterday that only 2-3% of the fast food giant's sales come from salads. (Not surprising. Who would order a salad when there's a sugary McChicken on the menu?) News of the slow sales follows earlier reports that McDonald's would be taking some of their salads off the menu completely.

Because sales have been so disappointing, Thomspon has determined that salads will not likely be "a major growth driver in the near future." Instead, he thinks McDonald's will need to focus advertising on its area of core competency: cheap beef and chicken products. McDonald's guests looking to eat a fruit or vegetable thing should not despair, however. Thompson believes that the shredded lettuce and sliced tomatoes and cucumbers in the McWraps is a viable "other wa[y] to sell more fruits and vegetables."

· McDonald's Pushing Meat as Salads Fail to Lure Diners [Bloomberg]
· All McDonald's Coverage on Eater [-E-]