Vegetable-loving French icon Alain Passard is now endorsing a line of trash cans. The chef of France's three Michelin-starred restaurant L'Arpège (currently ranked #16 on the World's 50 Best Restaurants list) has afixed collages he designed for his book The Art of Cooking with Vegetables to pedal-step garbage cans designed by the Danish company Vipp. The bins will go on sale in May, and the collection starts at 300 euro ($395).
Passard explains his choice to make art on trash cans on the Vipp company blog: "I want to surround myself with functional products that help me focus on my métier. When Vipp invited me to do a collection of their bins, the answer was evidently yes; I wanted to embellish this classic and discrete object with my collages." Other Michelin-starred chef shills include Thomas Keller (rental cars), Marco Pierre White (processed stock), and Gordon Ramsay (cars). Passard isn't new to the world of chef shilling, having endorsed a "green" BMW car earlier this year.
· 3 MICHELIN STAR INGREDIENTS UNFOLD ON THE VIPP PEDAL BIN [Vipp via Paris By Mouth]
· All Alain Passard Coverage on Eater [-E-]