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Virgin America to Let Travelers Send Each Other Drinks

Photo: Virgin America
Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.

Here's a novel way to be kind of creepy. Now in addition to head-shaped ice cubes,Virgin America is offering a "Seat-to-Seat Delivery" feature to aid passengers in their efforts to flirt with—or completely freak out— fellow travelers. CNN reports that the program allows passengers to send drinks, snacks, and meals to other passengers using the in-flight entertainment system. In a strange mirror of the bar scene, amorous passengers simply locate their flirtation target on a digital map of the plane, select what to send to them, and add a message. Unlike being at a bar, however, unimpressed parties can't leave if the drinks or people suck. Not yet available on all flights, the new service gives a whole new meaning to buying someone a drink.

To help introduce the new in-flight flirtation device, Virgin owner and mega-rich person Sir Richard Branson posted an instructional video on YouTube called Sir Richard Branson's Guide To Getting Lucky. In the video, Branson explains how the new system is a convenient and cost effective way for passengers to try to get some while flying. "I'm not a betting man," Branson says, "but I'd say your chance of deplaning with a plus-one are at least 50%." Watch and learn.

Video: Sir Richard Branson's Guide To Getting Lucky

· Hottie in seat 17D? Send her a drink! [CNN]
· All Richard Branson Coverage on Eater [-E-]