ZOMG Cupcakes

Allison Robicelli, pastry chef and owner of Robicelli's in NYC, wrote a piece on The Medium that challenges the view that the cupcake trend is over. Robicelli, on cupcake endurance: "Know why cupcakes aren't going anywhere? Because you need something to be "the next cupcake" just like you need something to be "the new black." It's not a bubble; it's a genre." [The Medium]