clock menu more-arrow no yes

Filed under:

Kimmel on the Inception-y Doritos Locos Tacos Doritos

Last night, late night host Jimmy Kimmel took on the logic-defying new snack from Frito-Lay: The Doritos Locos Taco-flavored Doritos. The idea for the snack, as explained Monday on the Doritos Facebook page, is at once simple and absurd: "Doritos Locos Tacos are becoming Doritos chips." Kimmel doesn't shy away from wrestling with the the big questions about the transformation. "They're making Doritos that taste like the taco shell that taste like Doritos," said Kimmel. "So, in other words, they're making Doritos right? This is either a snack or sequel to the movie Inception."

Doritos Locos Tacos have been so popular — 375 million of them were sold in 2012 — that Taco Bell has had to add additional staff. When the tacos are transfigured into chip form, the fabric of the stoner snack universe will surely unravel. According to the Doritos Twitter feed, the chips hit shelves on April 8th. Below, Jimmy Kimmel to guide you through the madness:

Video: Confusing New Doritos

· Confusing New Doritos [YouTube]
· All Taco Bell Coverage on Eater [-E-]
· All Jimmy Kimmel Coverage on Eater [-E-]

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day