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Kimmel on the Inception-y Doritos Locos Tacos Doritos

Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.

Last night, late night host Jimmy Kimmel took on the logic-defying new snack from Frito-Lay: The Doritos Locos Taco-flavored Doritos. The idea for the snack, as explained Monday on the Doritos Facebook page, is at once simple and absurd: "Doritos Locos Tacos are becoming Doritos chips." Kimmel doesn't shy away from wrestling with the the big questions about the transformation. "They're making Doritos that taste like the taco shell that taste like Doritos," said Kimmel. "So, in other words, they're making Doritos right? This is either a snack or sequel to the movie Inception."

Doritos Locos Tacos have been so popular — 375 million of them were sold in 2012 — that Taco Bell has had to add additional staff. When the tacos are transfigured into chip form, the fabric of the stoner snack universe will surely unravel. According to the Doritos Twitter feed, the chips hit shelves on April 8th. Below, Jimmy Kimmel to guide you through the madness:

Video: Confusing New Doritos

· Confusing New Doritos [YouTube]
· All Taco Bell Coverage on Eater [-E-]
· All Jimmy Kimmel Coverage on Eater [-E-]