Television personality, cookbook author, and magazine entrepreneur Rachael Ray is expanding her multimedia empire with a brand new book imprint, the straightforwardly named Rachael Ray Books. According to a press release, Ray has partnered with Atria Books on a line that will "publish two to three titles per year from people Ray has met and wishes to mentor." Ray will write the foreward for each of the books, and says in a statement: "I believe that quality of life is less about what's in your bank account and more about an adventurous spirit —whether its getting lost among the locals when you travel or as simple as trying a new recipe. I wanted to be able to showcase writers and authors who help us all live the good life — that is the purpose of forming this imprint and the focus of my own work."
The first book, due out on Sept. 3, will be Associated Press food editor J.M. Hirsch's Beating the Lunch Box Blues, offering packed lunch ideas for adults and children. The next book in the pipeline is New York pastry chef Heather Bertinetti's dessert and pastry book Fake and Bake. In that book, due out in October 2013, Bertinetti attempts to show readers "how to pull off their own seemingly intricate desserts with simple recipes and expert knowledge."
So it looks like getting a book deal is just not going to cut it anymore for empire-building food personalities. None other than Anthony Bourdain got his own line of books with Ecco more than a year ago, publishing books about smoked meat fanatics and North Dakota journalists who sometimes write about Olive Garden.