Last week's bourbon nightmare has come to an end: Maker's Mark has decided to keep the liquor's alcohol volume at the original level of 45 percent (90 proof). The company had announced it would lower the alcohol volume to a mere 42 percent in order to keep up with demand, but the AP reports they reversed the decision after customers protested (complained on Twitter and Facebook). In a statement posted to Facebook, Marker's Mark said the decision was reversed because "While we thought we were doing what's right, this is your brand – and you told us in large numbers to change our decision." The people have spoken. Or it was a marketing stunt, either way.
· Maker's Mark to Restore Alcohol Content of Whiskey [AP]
· Maker's Mark [Facebook]
· All Maker's Mark Coverage on Eater [-E-]