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winkle.jpg"Maker's 84? This is a great example of how the bean counters can hurt a brand. Bill Samuels,Sr, Pappy, my Dad are spinning in their grave!" — Julian Van Winkle, president of the Old Rip Van Winkle Distillery responsible for the much sought after Pappy Van Winkle bourbon, on the decision by Maker's Mark to water down its product. [Twitter]

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