Sonic Apologizes for Racist Chiefs/Redskins Sign

Today in racist restaurant signs: a Sonic in Belton, Missouri posted a sign outside the restaurant this weekend that read "'KC CHIEFS' WILL SCALP THE REDSKINS FEED THEM WHISKEY SEND THEM - 2 - RESERVATION." The sign was tweeted by one Delores Schilling, who went after Sonic and earned a slew of apology tweets from the chain for her trouble (see those below). Sonic also issued an official apology via statement from VP of Public Relations Patrick Lenow to NBC, who said:

The remarks posted on this message board were wrong, offensive and unacceptable...In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks.

The sign was apparently only up for a few hours and has been taken down. Incidentally, the Chiefs beat the Redskins 45 to 10 yesterday. Below, Sonic scrambles to apologize.

@DelSchilling No we do not. It is wrong and hurtful. Owner very angry it happened. Employees coached. We apologize for brand and owner.

— Sonic Drive-In (@sonicdrive_in) December 9, 2013

@DelSchilling No, this is not honorable. It is hurtful and wrong.

— Sonic Drive-In (@sonicdrive_in) December 9, 2013

@cheeriogrrrl @DelSchilling @Lyrapuppy Clearly somebody was not thinking. Coaching taking place. We apologize for the brand and the owner.

— Sonic Drive-In (@sonicdrive_in) December 9, 2013

@AnaliFirst @DelSchilling It is not okay and was a hurtful mistake. Owner coaching employees and on his behalf and the brand we apologize.

— Sonic Drive-In (@sonicdrive_in) December 9, 2013

@DelSchilling Sadly, there are still misinformed people that do not understand the harm their actions can cause. Owner coaching employees.

— Sonic Drive-In (@sonicdrive_in) December 9, 2013

@halversonkm @DelSchilling It is a terrible mistake that both the owner and the brand are very sorry for. Hurtful message should never post

— Sonic Drive-In (@sonicdrive_in) December 9, 2013

@GambitSoul @delschilling We were appalled when we found out about the sing at this single location. The language is offensive to all.

— Sonic Drive-In (@sonicdrive_in) December 9, 2013

· @DelSchilling [Twitter]
· 'Shockingly racist' sign about Chiefs, Redskins [NBC News]
· All Sonic Coverage on Eater [-E-]