Great restaurants prioritize the front door, guests coming and departing. This, and room service, is where hotels fail. #letsbuildahotel
— Grant Achatz (@Gachatz) December 27, 2013
While this seems to still be in the joking around stage, last night on Twitter the Chicago superteam of chef Grant Achatz and restaurateur Nick Kokonas tossed around the idea of opening a hotel. First up, Achatz re-envisioned the check-in process, tweeting "Great restaurants prioritize the front door, guests coming and departing. This, and room service, is where hotels fail. #letsbuildahotel." And Kokonas, it seems, is already on top of it: "@Gachatz already own the URL chef. Ready to roll. Front desk? No need." There's been rumors of expanding the duo's Aviary bar concept for ages; why not put some in the lobbies of a few hotels? Stay tuned.
· @gachatz [Twitter]
· @nickkokonas [Twitter]
· All Grant Achatz Coverage on Eater [-E-]
