In a move that will surprise no one, McDonald's has shut down its employee resource website following a series of PR blunders and missteps. CNN reports that the fast food giant ultimately decided to bow out of the advice-giving game after it came out that their own website was recommending employees steer clear of "unhealthy" fast food. The site was shut down by Wednesday, with visitors receiving a message that said the site was undergoing maintenance.
Reps from McDonald's confirm that the employee website is no more, saying: "A combination of factors has led us to re-evaluate and we've directed the vendor to take down the website." The site, they add, "created unwarranted scrutiny and inappropriate commentary." The site certainly has been making headlines over the past few months for its off-base advice.
[Screengrab: Low Pay Is Not OK]
For example, earlier this month the site offered an Emily Post guide to tipping so that McDonald's employees would know just how much to tip their au pairs, massage therapists, and pool cleaners during the holidays. Other insensitive holiday advice included selling unopened presents on eBay.
Much of the criticism relates to suggestions regarding money, particularly because fast food workers across the country have been protesting for higher wages since this Summer and a recent report finds more than half of all fast food workers receive some form of public assistance. In October, advocacy group Low Pay Is Not OK showed how the McResource Line directs McDonald's employees to seek out public assistance like food stamps and Medicaid. The company has also has been criticized for its financial advice worksheets, which implied that in order to make ends meet employees would need a second source of income. With employee website damage control off the to-do list, perhaps McDonald's will find time to solve its 10 million pound chicken wing problem?