In this video from Bloomberg Businessweek, reporter Josh Brustein visits Slice, a "fake" restaurant equipped with GrubHub technology, located in an unused conference room at the online food delivery company's Chicago offices. CEO Matt Maloney believes that business at Slice constitutes "a way for our employees to better understand how restaurants use our software. What are the bugs? What are the opportunities? And really get into the mind of a restaurant."
By witnessing the software in real-time, GrubHub employees who work at and patronize Slice can incorporate the information they learn into changes they make in the tablets that the company distributes to its clients. Among other lessons, Slice has informed GrubHub that these tablets need to be really loud and that their clients should have the ability to make quick changes to their online menus.
Earlier this year GrubHub' merged with its biggest competitor Seamless; the combined companies will deliver $1 billion worth of food this year. GrubHub is doing everything to prepare for the increased clientele, even sending their Director of Products out on deliveries herself. Go, watch: