Here's something gross to think about: The Wall Street Journal reports that after a promotion for Mighty Wings was a bust, McDonald's now has 10 million pounds of the wings sitting in frozen storage. This enormous quantity of unwanted frozen poultry is roughly 20% of their original order of 50 million pounds when they released Mighty Wings this Fall. The wings are described on the website as "juicy, bone-in chicken wings in a bold, spicy breading," but haven't been selling in part due to pricing (about $1 per piece). So what's McDonald's going to do with all the unsold wings?
They are going to make franchise owners deal with it, apparently. McDonald's is reportedly going to launch a new promotion to encourage customers to start loving Mighty Wings, and it will be mandatory for franchisees to participate. Franchisees who do not do their part in moving the wings will supposedly be forced to pay for the cost of the inventory. Charming. Perhaps McDonald's could just come up with another helpful budgeting website to figure out how to foot the bill?