clock menu more-arrow no yes mobile

Filed under:

McDonald's Is Stuck With 10 Million Pounds of Wings

New, 9 comments
Photos: dave_mcmt/Flickr / McDonald's
Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.

Here's something gross to think about: The Wall Street Journal reports that after a promotion for Mighty Wings was a bust, McDonald's now has 10 million pounds of the wings sitting in frozen storage. This enormous quantity of unwanted frozen poultry is roughly 20% of their original order of 50 million pounds when they released Mighty Wings this Fall. The wings are described on the website as "juicy, bone-in chicken wings in a bold, spicy breading," but haven't been selling in part due to pricing (about $1 per piece). So what's McDonald's going to do with all the unsold wings?

They are going to make franchise owners deal with it, apparently. McDonald's is reportedly going to launch a new promotion to encourage customers to start loving Mighty Wings, and it will be mandatory for franchisees to participate. Franchisees who do not do their part in moving the wings will supposedly be forced to pay for the cost of the inventory. Charming. Perhaps McDonald's could just come up with another helpful budgeting website to figure out how to foot the bill?

· Unsold McDonald's Mighty Wings [WSJ via Consumerist]
· All McDonald's Coverage on Eater [-E-]