Watch Heston Blumenthal Talk Money Versus Motive

Here's a more money-minded segment — compared with the one here — from British chef Heston Blumenthal's interview with Bloomberg TV. In this video, Blumenthal considers the career decisions that lead to the success of his brand and his restaurants, including the three Michelin-starred Fat Duck. Blumenthal insists that money isn't his primary motivation, saying "I've never had an investor telling me what I can and can't do."

To prove it, Blumenthal has already removed tables from the Fat Duck — saying a two-top will cost him 300,000£ ($490,000) a year to discard — and plans to abandon more. Blumenthal also discusses the power of saying "no," and apparently has never hired an accountant. "If the Duck had been run by an accountant and it was run on paper it would never have got to where it is," he says. Go, watch:

Video: Driven by Cooking Not Money: Blumenthal

· Driven by Cooking Not Money: Blumenthal [Bloomberg]
· All Heston Blumenthal Coverage on Eater [-E-]

—Devon Walsh