The calorie traffickers at Cinnabon have partnered with Pinnacle Vodka to create their very own novelty beverage: Pinnacle® Cinnabon® Vodka. Ad Age reports that the (kind of gross sounding?) novelty booze might be a way to "appeal to variety-seeking millennials and women." In the press release below, Cinnabon president Kat Cole says the 70-proof vodka is an example of how the company "seeks out new opportunities and channels for our fans to enjoy our world famous treats." Presumably the unholy Pizzabon was one such channel.
The press release also has recipes for cocktails utilizing the cinnamon roll-flavored vodka with classy names like Brunch Date, Late Night Sip, and Bottomless Buns and ingredients like canned peaches and grape juice. Although the press release calls the drink an "industry-first vodka innovation," this isn't actually the first novelty vodka to take inspiration from sweet foods since there's already peanut butter and jelly-flavored vodka and cupcake-flavored vodka. The drink hits limited markets on December 1 and is slated to roll out nationwide on January 1 with a suggested price of $12.99 per bottle. Check out the press release below:
Pinnacle® Vodka And Cinnabon® Join Forces To Develop An Industry-First Vodka Innovation
Pinnacle® Cinnabon® Vodka rolls into market with the indulgent flavor of Cinnabon's® Cinnamon Rolls
DEERFIELD, Ill., Nov. 21, 2013 /PRNewswire/ -- Pinnacle® Vodka, one of the leading imported premium vodka brands, together with Cinnabon, Inc., the maker of World Famous Cinnamon Rolls®, have introduced a first-ever irresistible indulgence with Pinnacle® Cinnabon® Vodka. The latest creation from Beam Inc. (NYSE: BEAM) fuses the mouthwatering flavors of Cinnabon cinnamon rolls with Pinnacle Vodka's award-winning vodka to deliver the ultimate indulgent experience.
"Cinnabon has built a brand on irresistible aroma and taste, and Pinnacle® Cinnabon® Vodka delivers that amazing flavor in a premium first-to-market vodka," said Bill Newlands, President North America, Beam Inc. "We're thrilled to partner with such a powerhouse consumer brand as Cinnabon, and we're confident this great-tasting vodka innovation will delight our consumers and bring an exciting new twist to the flavored vodka category."
Like all Pinnacle Vodka flavors, Pinnacle Cinnabon Vodka brings legal drinking age consumers a surprising, never-tried-before premium spirit they will enjoy. Pinnacle® Cinnabon® Vodka offers lip-smacking indulgence that combines the decadent flavors of cinnamon, brown sugar and rich cream cheese frosting with hints of caramel to create a taste reminiscent of warm, freshly-baked cinnamon rolls. At 70-proof, the product is smooth, five-times distilled and can be served chilled, on the rocks or mixed in festive cocktails at any brunch or get-together.
"As a brand that continually seeks out new opportunities and channels for our fans to enjoy our world famous treats and flavors, collaborating with an industry leading brand like Pinnacle Vodka and backed by spirits leader Beam is very exciting," said Kat Cole, President of Cinnabon, Inc. "We're delighted to have our favorite cinnamon roll flavor captured so perfectly within this premium spirit."
To get an exclusive taste of Pinnacle® Cinnabon® Vodka, the I Want Pinnacle® Cinnabon® Vodka Tour will be traveling nationwide delivering special sampling, where legal, of the new innovation during various brunch and happy hour soirees. Simply follow Pinnacle Vodka's Facebook page for locations and details.
Pinnacle® Cinnabon® Vodka will be available in select markets on December 1, 2013 and nationwide on January 1, 2014 for a suggested retail price of $12.99 for a 750ml bottle.
Visit the Pinnacle Vodka Facebook recipe page for a full list of cocktail recipes blended with the new innovation:
Late Night Sip
1 part Pinnacle® Cinnabon® Vodka
1/4 part DeKuyper® Buttershots® Liqueur
1 part White grape juice
1/4 part Pomegranate juice
Handful of toasted coconut
Mix all ingredients in a punch bowl. Add toasted coconut as a float or mix in to punch
Serve in a rocks glass over ice
3/4 part Pinnacle® Cinnabon® Vodka
1 part Cranberry juice
Splash of Brut champagne
Mix ingredients over ice shake and strain into a champagne flute. Top with champagne
Garnish with boiled cranberries (boil in brown sugar, water and cinnamon)
3/4 part Pinnacle® Cinnabon® Vodka
1 part Orange juice
Splash of Club Soda
Prepare in a rocks glass; stir and top with club soda
Garnish with canned or fresh peaches
To find a store or recipe, visit www.pinnaclevodka.com, "LIKE" Pinnacle Vodka on Facebook, or follow us on Twitter @PinnacleVodka.