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Viral Marketing

Is a Reddit forum dedicated to Olive Garden's unlimited breadsticks deal actually the company's attempt at a viral campaign? After conspiracy theorists questioned the veracity of a heart-warming Olive Garden story posted to Reddit earlier this year, the DailyDot points out that all online praise, like the r/unlimitedbreadsticks forum, are now open to scrutiny and skepticism. "Can we believe any seemingly organic online praise for franchise food?" [DailyDot]

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