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Behold a NASCAR-Inspired Bacon-Infused Beer Milkshake

Photo: Texas Motor Speedway
Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.

Way to go, Texas, you now have your own novelty beer and bacon milkshake. Levys Restaurants and the Texas Motor Speedway have partnered to create the Shake 'n Bacon Brew, a milkshake made with Blue Bell vanilla ice cream, Rahr & Sons Ugly Pug Black Lager, bacon-infused maple syrup, whipped cream, and a bacon garnish. The drink will only be available at the Speedway in Fort Worth, TX from October 31 - November 3 in honor of the AAA Texas 500 NASCAR tripleheader race weekend, so get to it. Who knows, maybe beer and bacon milkshakes are the new Cronut Concrete? Below, a look at how the novelty drink is made and the press release:

Video: Shake'n Bacon Brew at Texas Motor Speedway


Shake 'n Bacon Brew As Well As Non-Alcoholic, Root-Beer-Based Shake 'n Bacon Brewless Novelty Beverages To Debut During Oct. 31-Nov.3 AAA Texas 500 NASCAR Tripleheader Weekend

FORT WORTH, Texas (Oct. 16, 2013) - Many people tend to have hankerings for beer, milkshakes or bacon - or for that matter all three - and now thanks to Levy Restaurants and Texas Motor Speedway those cravings can be satisfied all at once.

Levy Restaurants Executive Chef Joel Pena has created the Shake 'n Bacon Brew beer milkshake, a delectable, bacon-infused, alcoholic novelty concoction that will debut Oct. 31-Nov. 3 during the AAA Texas 500 NASCAR tripleheader race weekend at Texas Motor Speedway.

The Shake 'n Bacon Brew utilizes local Texas products in its key ingredients with the beverage featuring a signature craft beer from Rahr & Sons Brewing Co. of Fort Worth and ever-popular Blue Bell Ice Cream, a company that was founded in 1907 in Brenham, Texas.

The frothy beverage consists of six ounces of Rahr & Sons Ugly Pug Black Lager, six ounces of Blue Bell homemade vanilla ice cream, two ounces of bacon-infused maple syrup that is mixed in a blender for a unique milkshake for adults 21 and over. The Shake 'n Bacon Brew will be poured into a 16-ounce plastic souvenir cup featuring the brew's pig mascot and then topped off with three ounces of whipped cream and bacon crumbles.

Levy Restaurants also will produce a "Shirley Temple" version for those fans under 21 that have a love for bacon and milkshakes. The Shake 'n Bacon Brewless will substitute root beer for the Rahr & Sons beer and also come in the 16-ounce souvenir cup.

Shake 'n Bacon Brew and Shake 'n Bacon Brewless will sell for $10 each during race week and be available at the "Pig Rig" located on the main concourse between Gates 3 and 4. The drinks also will be available in The Speedway Club for Texas Motor Speedway's club members.

Shake 'n Bacon Brew and Brewless are the third and fourth bacon-infused concession items that Chef Pena has produced, joining Texas Motor Speedway's growing family of novelty concession items that debuted during April's NASCAR race weekend.

The most popular item of the group was the "Hawg Heaven" bacon cotton candy, which was joined by the Bacon Martini, Smokin' Hubcaps (brisket on a glazed donut), mac 'n cheese hot dog and chocolate-covered Pit Stop Popcorn. All of these items will be available once again for the AAA Texas 500 race weekend.

The only opportunity to taste these unique concession items is to attend the AAA Texas 500 race week set for Oct. 31-Nov. 3 at Texas Motor Speedway. For ticket information, please visit or call the Texas Motor Speedway ticket office at (817) 215-8500.

· Shake'n Bacon Brew at Texas Motor Speedway [YouTube]
· All Novelty Food Coverage on Eater [-E-]

Texas Motor Speedway

3545 Lone Star Cir, Fort Worth, TX 76177