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The Bourdain Effect

bourdain150sicit.jpgDo Anthony Bourdain's TV travelogues have a measured effect on tourism business? Search data provided by Priceline reveals that after Bourdain's Sicily-focused Parts Unknown episode aired, U.S. searches for Sicily increased 88.8 percent over the previous week. Travel blog Skift notes it'll monitor numbers for next week's South Africa episode to see if travel inspiration heads there, as well. [Skift]