Brooklyn chocolatiers the Mast Brothers will soon unleash their first cookbook, Mast Brothers Chocolate: A Family Cookbook, and here's a star-studded book trailer featuring cameos by Thomas Keller, Frank Castronovo, Daniel Humm, and non-chefs Adrian Grenier and Reggie Watts. It's also ostensibly a how-to for crafting a great cookbook: Suggestions include steps like "Look Sharp" and "Have Adventures." Also: "Beards."
The book, published by Little, Brown and Company, hits shelves October 22. But for now, the trailer: go, watch: