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Top Cheffage

padmamama.jpgAccording to Ad Week, the upcoming season of Top Chef is "crammed with integrations." Fun. Quote: "Turn on Top Chef this season and you may see a prominently featured [sponsored car], a branded spot during a commercial break with the show's performers showcasing [a sponsored food]—or a throw to the show's website, where [a health care sponsor's] campaign and [a sponsored] credit card appear in webisodes." Said the VP of partnership marketing for Bravo Media: "It's a delicate balance." The Onion predicted the future. [Ad Week]

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