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Restaurant reservations behemoth OpenTable announced today that it has agreed to buy the mobile food porn application Foodspotting for $10 million. But chronic food photographers need not panic: CEO Matt Roberts tells All Things D that Foodspotting will continue to exist as an app and "the more deeper integration will happen in the other direction." The idea is to use Foodspotting's three million-some photos from 15,000 various OpenTable restaurants to illustrate their menus on the reservations site.
As the New York Times adds, reservation confirmations may now include photographs of entrees and servers can carry around tablets loaded with the OpenTable app to "make booking a table a bit more intimate and social." And since restaurants will be able to upload their own photos as well, Roberts says he's not too worried about the whole photography-in-restaurants controversy.
· OpenTable Devours FoodSpotting for $10 Million in Cash [All Things D]
· OpenTable to Acquire Foodspotting For $10 Million [NYT]
· All OpenTable Coverage on Eater [-E-]