Here's the latest mini-documentary from Ashton Kutcher's Thrash Lab that explores the subculture of butchers, a job that "has become a whole lot hipper and more desirable than it used to be." The film zeroes in on three San Francisco butcher shops to explore how they are "the fulcrum of the local food system." They're also experiencing a revival, as Monica Rocchino from The Local Butchershop explains, "we've already seen a whole generation that's starting to have a butcher shop as part of their experience of growing up."
The butchers also preach the gospel of using whole and happy animals and drop some truths about their professions — as 4505 Meats' Ryan Farr says, "We're selling trust." There's also much made of how a butcher shop can create a sense of neighborhood and Angela Wilson of Avedano's Holly Park Market compares her job to meditation, later adding, "I'm not going to strike it rich. This is a lifestyle."
Video: New Generation Butchers Revive the Craft