British chef/restaurateur/bouillon cube shill Marco Pierre White is doing PR for the upcoming Australian version of MasterChef: The Professionals. On celebrity: ''I'm from the Escoffier world... I came in at the tail end of Escoffier's world. I saw the golden age of gastronomy.... I don't regard myself a celebrity chef, because I don't think many chefs have star quality... We're tradesmen; we should always remember that's what we are." [SMH]
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