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EMP in the New Yorker

EMP-EATER-NEWYORKER.jpgThe owners of the three-Michelin-starred Eleven Madison Park in New York, Will Guidara and Daniel Humm, are the subjects of a 6,500+ word piece in the New Yorker (paywalled). The article gives a thorough look at the restaurant's ascent under Guidara and Humm and focuses on ways the duo maximizes profits. Fun fact: Back when business was slow, when they knew NYT critic Frank Bruni would be coming in, "they called up friends to pack the restaurant." Said Humm: "You're not going to get a four-star review if you're struggling," [New Yorker]

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