Amazon is going to start selling wine sometime "in the coming weeks." Wineries are responsible for shipping the wine, which is tricky as the laws concerning mailed wine sales vary by state. Also, the shippers must verify that whoever signs for the boxes of wine is over 21. But no matter: Amazon stands to make a bunch of money off of selling wine if the project is a success. According to the Wall Street Journal, they'll charge wineries a 15% commission of the online sale price as well as a monthly fee, and, as The Awl notes, "You order a bunch of wine from Amazon, get drunk, and then order a bunch of other crap you would never buy when sober." Ah, the circle of e-commerce.
Soon, You'll Be Able to Order Wine From Amazon
by Paula Forbes
Given the costs of creating a print version, going directly online can have higher dividends
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