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Coffee Shop One-Upmanship

coffee-shops-perks-eater.jpgArtisanal Coffee Shops are doing all sorts of things to stand out, offering everything from memberships to outposts with swanky designs and artwork. Also, there's a lot of patenting going on: take, for instance, Jack Mazzola Jr., who patented the stirrer from which his shop Jack's Stir Brew takes its name. It cost him $75,000 in 2006. [WSJ]

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