clock menu more-arrow no yes mobile

Filed under:

Hofmann's Plans National Hot Dog Chain, Kobayashi Ads

Photo: Hofmann's / Facebook

Hofmann's, the nation's oldest hot dog producer, is getting a makeover courtesy some new investors, including a shiny new chain of restaurants. The first location of Hofmann Hot's will open in Dallas in October, to be followed by three additional Dallas locations. 50 Hofmann Hot's are planned nationwide, and according to the Syracuse Post-Standard, all of them will be hot dog stand-sized so "like Subways, can fit just about anywhere." (There is a Hofmann's Hot Haus in Syracuse, where Hofmann's originated, but it's a separate entity and will operate under different management.) Hofmann's Hots will not just focus on hot dogs, no: the chain plans on serving hamburgers "with a hot dog theme." Which apparently means they will be "flat and long and fitted inside hot dog buns." Okay, sure, why not.

Also, as part of a push to sell their hot dogs in grocery stores nationwide, Hofmann's got competitive eater Takeru Kobayashi to be their TV spokesperson. Kobayashi agreed on the condition that Hofmann's create a Kobayashi line of hot dogs. They agreed. Here's his first commercial for Hofmann's:

Video: A Day in the Life of Takeru Kobayashi by Hofmann Hot Dogs

· Can an all-star team help Hofmann's franks and coneys conquer America? [Post-Standard]
· All Takeru Kobayashi Coverage on Eater [-E-]

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day