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'Hipster Doofuses' Wanted at Minneapolis Restaurant

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Photo: Ads of the World

Here's a sign from Minneapolis, Minnesota that beckons all "Hipster Doofuses" to come eat at Urban Eatery for a variety of reasons: because your jeans are too tight, because "searching the internet for nu rave techno rap bands from Uzbekistan" gets exhausting, because they have free valet "and free is nice if you have one of those hipster liberal arts degrees." At Urban Eatery you can "take a break from looking vaguely disinterested in everything while wearing your favorite organic fedora." The billboard is by ad agency Hunt Adkins; below, the full text.

ATTENTION HIPSTER DOOFUSES

Sorry about that, but it's not easy getting the attention of people who reject mainstream consumerism like billionaires reject tax overhaul. Here's the thing: do you ever wake up in your designer platform bed in your urban loft, shuffle over to your espresso machine and wonder: is this all there is? Day after day of wearing ironic vintage tee shirts and searching the internet for nu rave techno rap bands from Uzbekistan? Don't you wish you could let your androgynously cut hair down, wear some not-quite-so-painfully-skinny jeans and kick back and watch the (legal in all 50 states version of) grass grow? Not to get all marketing, but at Urban Eatery you can take a break from looking vaguely disinterested in everything while wearing your favorite organic fedora. We use fresh ingredients from local farms and offer free valet parking — and free is nice if you have one of those hipster liberal arts degrees. So why not take some time out of your busy schedule of wrestling with existential angst and drop by Urban Eatery. After a hard week of conforming to nonconformity, you've earned it.

· Urban Eatery Restaurant: Attention Hipster Doofuses [Ads of the World]
· All Minneapolis Coverage on Eater [-E-]

Urban Eatery

2730 West Lake Street Minneapolis, MN 55416

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