Here's Dogfish Head brewmaster Sam Calagione talking at Google about the collaborative projects that resulted in Urkontinent and Positive Contact beers. Urkontinent, created with suggestions from Google employees, boasts an ingredient from each continent. It even has a little bit of water from Antarctica.
So what happens when you collaborate with a bunch of Google employees to make beer? For every fantastic ingredient idea, you get a whole lot of crappy ones. Says Calagione, "So you have the one component of people who would like to see an ingredient included in this beer, and the other component of 'Oh, shit, those things would taste horrible together.'" They seem to have figured it out by now. Below, over an hour of beer nerdery.
Video: Sam Calagione at Google
· Brewmasters@Google: Sam Calagione of Dogfish Head [YouTube]
· All Sam Calagione Coverage on Eater [-E-]