Vegan Before 6: Mark Bittman Gets a Cookbook Deal

Writer Mark Bittman signed a multi-book deal with Clarkson Potter/Publishers; and scheduled for March 2013 is the cookbook VB6: Eat Vegan Before 6:00 to Lose Weight and Restore Your Health?for Good. Bittman has been promoting the whole "vegan before six" angle since at least 2009. According to a press release, the book "will contain an easy-to-follow 30-day diet plan" — but do you really want to take diet advice from a guy who thinks asparagus is in season right now? In his latest op-ed piece, Bittman showed that he's been drinking the vegan propagandist Kool-Aid — and he's going to use his New York Times platform to pimp a vegan lifestyle, and hard. Here's the press release:

MARK BITTMAN SIGNS MULTI-BOOK DEAL WITH CLARKSON POTTER/PUBLISHERS—FIRST BOOK, VB6, SCHEDULED FOR MARCH 2013 PUBLICATION

New York, NY (June 27, 2012)—Mark Bittman, an op-ed columnist for the New York Times, lead food writer for the New York Times Magazine, television personality, and bestselling author of
How to Cook Everything has signed a multi-book deal with Clarkson Potter/Publishers.

Bittman’s first book with Clarkson Potter, titled VB6: Eat Vegan Before 6:00 to Lose Weight and Restore Your Health?for Good, is set for publication on March 19, 2013, and will be issued simultaneously
in print and digital formats.

Building on Bittman’s bestselling food-policy book, Food Matters, VB6 will present in six principles how a partially vegan diet can dramatically improve one’s health and waistline. The book will contain
an easy-to-follow 30-day diet plan, based on 50 simple everyday recipes, including exclusively vegan meals for breakfast and lunch and flexible options for dinner.

Clarkson Potter senior vice president and publisher, Pam Krauss, acquired world, serial, and ebook rights from Angela Miller of the Miller Agency.

Said Krauss, “Mark Bittman is changing the way we buy, cook, and think about food, showing us both how to improve what we prepare in our homes on a daily basis and why it is so critically
important that we do so. We are thrilled to welcome him to Potter.”

Said Bittman, “I’m thrilled to be reunited with Random House and especially happy to be on a list with the greatest names in the world of food, and in the capable hands of my long-time friend Pam Krauss.”

Clarkson Potter is also the publisher of Alice Waters, Martha Stewart, Giada De Laurentiis, Bobby Flay, and Ina Garten.

Clarkson Potter/Publishers is an imprint of the Crown Publishing Group, a division of Random House, Inc., whose parent company is Bertelsmann AG.

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