The Guardian gets its translation on and picks up a piece from the French website Rue89 about techniques servers use to get diners to order more. This one is good: "Listing wines in a certain order encourages diners to order an expensive bottle; thus the waitress who says: 'Sauvignon, chardonnay, chablis?' is banking on the customer not remembering the first two and not wanting to ask her to repeat the question." [Guardian, Rue89]
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