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Gimmicks

2012_7_GuardianBPQL.jpgLaurie Tuffrey over at the Guardian is not impressed by BP's "Spirit of the Gulf" campaign, which includes sending several New Orleans and Gulf Coast chefs to the Olympics: "[I]t's more than a little troubling that, after the 2010 Gulf oil spill, BP has co-opted the phrase "spirit of the Gulf" as a promotional device to position itself as the gatekeeper to the region's culture and cuisine." [Guardian via Eater NOLA]

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