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Five Guys Wire

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five-guys-burgers-150.jpgIn a really good profile of the fast-growing burger chain Five Guys, founder and chief executive Jerry Murrell explains why he refuses to let franchisees add new items to the menu: "My fear was that we’d add something new and not be good at it, then some reviewer would write about how bad our coffee was and not how good our burgers and fries are." [Forbes]