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Simon Cowell Launching a UK Food Competition Show

Everybody's getting into the food reality competition business these days, it seems: first Anthony Bourdain and Nigella Lawson teamed up, and now professional British grouchy TV person Simon Cowell is working with Optomen, the production company behind Gordon Ramsay's shows to do a new food series. Called Food, Glorious Food, the show will air on the UK's ITV1 starting in February.

The show will give home cooks a chance to impress a panel of "experts" with one dish that they can cook really, really well (basically a ripoff of MasterChef). The winner gets £20,000 cash (USD$31,154) and their prize dish will be sold at British retailer Marks & Spencer. So here's hoping it happens to be shelf stable? No word on who the experts are, nor whether Ramsay or Cowell will be among them. Also, apparently British media is referring to the show as Eggs Factor.

· Cowell Is Making a New Telly Show to Find Britain's Best GRUB [The Sun]
· All Food TV Coverage on Eater [-E-]
Simon Cowell. [Photo: CBS]

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