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Applebee's Thinks the Ladies on Pinterest Need a Drink

Hey ladies, cut out your mommy-blogging and your pinteresting. Applebee's thinks you need a drink. A new ad campaign for the chain shows women discussing Facebook, Pinterest and Twitter only to be interrupted by a cocktail-swilling, gossipy "Girls Night Out Goddess" talking about how back in her day, people hung out face-to-face.

While they're probably correct that the women in these weird, long ads could use a cocktail, Applebee's would get more mileage out of the concept if the campaign website wasn't hosted on Tumblr. Three of the ads are below:

Video: Applebee's on Facebook

Video: Applebee's on Pinterest

Video: Applebee's on Twitter

· Life Is Better Shared [Applebee's via BuzzFeed]
· All Applebee's Coverage on Eater [-E-]