Hey ladies, cut out your mommy-blogging and your pinteresting. Applebee's thinks you need a drink. A new ad campaign for the chain shows women discussing Facebook, Pinterest and Twitter only to be interrupted by a cocktail-swilling, gossipy "Girls Night Out Goddess" talking about how back in her day, people hung out face-to-face.
While they're probably correct that the women in these weird, long ads could use a cocktail, Applebee's would get more mileage out of the concept if the campaign website wasn't hosted on Tumblr. Three of the ads are below:
Video: Applebee's on Facebook
Video: Applebee's on Pinterest
Video: Applebee's on Twitter