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Pizza Patron Gave Away 120K Free Pizzas in Spanish

Dallas. [Photo: <a href="http://dfw.cbslocal.com/2012/06/05/dallas-based-pizza-patron-makes-kicks-off-free-promotion/">CBS</a>]
Dallas. [Photo: CBS]

Here are a bunch of photos from yesterday of really long lines of people waiting to take advantage of Pizza Patron's "controversial" order in Spanish, get a free pizza deal. Pizza Patron gave away 120,000 pizzas in the deal; some locations ran out of pizza and customers received coupons for free pizza instead. (The company had expected to give away about 80,000.) So while a few people thought the deal "seems to punish people who can't speak Spanish," 120,000 people thought saying "Pizza, por favor" was worth it for free pizza.

· Dallas-Based Pizza Patrón Gives Away 120,000 Pizzas [DMN]
· Pizza Patrón to Offer Free Pizza if You Order in Spanish [Eater]
· All Pizza Patron Coverage on Eater [-E-]

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