Watch a Chef Almost Chop Off His Fingers in This VW Ad

Here's a VW commercial from DDB ARGENTINA that won a 2012 Cannes Lion for its cringe-inducing comparison of talking on a cellphone while cooking and talking on a cellphone while driving. It turns out both are pretty dumb. Watch, if you can, the chef below yack away on the phone while blithely chopping away at some squash, no thought for his fingers. Lesson of the day: Don't talk and drive.

Video: Chef - VW

· Chef - VW [Vimeo]
· All Marketing Gimmicks on Eater [-E-]