Chefs José Andrés and Rick Bayless, Zagat managing director Bernardo Hernandez, and NYC restaurateur Danny Meyer were on the American Express Trade Program, "Tech Talk: Marketing to Today's Diner" at the Food & Wine Classic in Aspen. Andrés talked Twitter and how "everyone is media." Danny Meyer on technology:
High tech ain’t never going to trump high-touch... The minute we stop looking people in the eye and shaking their hands and smiling and making them happy when they came to our restaurants, and really embodying our restaurants by being ourselves, not through a device, the game's over, and it's not worth it.
Below, the four talk tech and social media for over an hour.
Video: Tech Talk: Marketing to Today's Diner